The Brand Scouts
Elevate your brand and business to a higher level
Dubai - London - Madrid - Düsseldorf
The Brand Scouts
Elevate your brand and business to a higher level
Dubai - London - Madrid - Düsseldorf
The Brand Scouts - Who We Are
Our Approach
The Brand Scouts are a partnership of senior professionals with deep-rooted experience in premium and luxury FMCG, cosmetics, interior design, watches / jewellery and fashion.
Based across Europe and the Middle East, we combine our distinguished careers and global networks to offer clients unparalleled insights and strategic direction.
We provide tailor-made solutions, adapting our expertise to the unique challenges and opportunities of each client. Whether working individually or as a team, we seamlessly integrate with your existing organization, ensuring that our strategies are both actionable and aligned with your brand's vision.
One of our focus area as a consulting company are luxury branded residences and branded property concepts in hospitality and wellness. Retail and Brand consulting are the other pillars of our business.
Team
Lars Jung-Larsen
With over 25 years of experience in the premium and luxury industry, Lars Jung-Larsen has set his footprint globally with proven track record of success in leading top brands such as Hugo Boss, Georg Jensen, and Hourglass Cosmetics, and has lived and worked in culturally diverse environments around the world, including Copenhagen, Germany, Hong Kong, London, and Dubai.
Throughout his career, Lars has gained extensive experience in a wide range of luxury brand categories, including fashion, design, interior, jewellery, and beauty. His visionary thinking and strategic mindset have enabled him to build and grow successful brands on an international level.
Lars has received numerous accolades throughout his career, including being honoured by the Chinese government in 2003 for making Hugo Boss a household name, and receiving the title of "Copenhagen Goodwill Ambassador" from the Danish Prince Joachim in 2011. As a Copenhagen Goodwill Ambassador, he serves as a senior management voluntary advisory board member, helping to promote the city as a fashion, design, architectural, and gastronomic capital in Europe, through PR, events, and destination marketing programs.
In addition to his wealth of experience in the luxury industry, Lars holds an Ivey Business School MBA, further demonstrating his expertise in business strategy and management. His entrepreneurial spirit and extensive international exposure reinforce his standing as an accomplished industry expert.
Academic Qualifications
MBA– Ivey Business School at Western University
Business Executive Program, Business Management , Universität der Wirtschaft Germany
BBA, Int. School of Marketing Copenhagen, Denmark
Carlos Alonso
Experienced senior executive with over 20 years in luxury fashion and management. He has led the development of luxury and premium brands in the market and spearheaded executive management of luxury shopping destinations.
Through his ability to bring together partners, curate experiences, provide personalized services to private clients, hospitality, and storytelling, he creates transformative experiences.
He has successfully achieved double-digit sales growth with Hugo Boss, Hermès, and The Bicester Collection.
He has also crafted unique projects for El Corte Inglés, Meliá Hotels International, and retail projects for F&B. His curiosity has driven projects in user behavior analysis through AI and Data Science.
A true innovator, shaping the world of tomorrow.
The Brand Scouts - Who We Are
What Sets Us Apart
Expertise: Our partners have held leadership roles at some of the world’s leading brands, offering first-hand experience in navigating the complexities of luxury markets.
Flexibility: We scale our services as a consulting company to fit the scope of the assignment, drawing on a network of specialists when needed to deliver comprehensive solutions.
Collaboration: We value personal interaction and build strong, collaborative relationships with your internal teams to ensure seamless execution and long-term success.
Transparency: What you see is what you get. We are committed to clear communication, integrity, and working closely with clients every step of the way.
Our Vision: To be the trusted partner for premium and luxury brands, helping them achieve sustainable growth, build meaningful partnerships, and lead with innovation in a fast-changing market.
Our tailormade Services
Branded Property Concepts
Strategic Brand Development and Partnerships
Retail Consulting
Brand Consulting
1. Branded Property Concepts
Our services encompasses representation for brands and developers, insightful strategic consultation, identification of development partners, and the bringing the partners together to create added value and maximum premiums for the project
We focus on Exclusive Branded Residential, Hotels, Wellness, Gym/Fitness, Cafe/Restaurants, Membership Clubs, Beach Clubs and other hospitality concepts with the following services:
- Feasibility and Site Analysis
- Market Studies , Benchmarks and Analysis
- Concept development
- Brand Search and Acquisition
- Brand fit, audit and risk assessment
- Whitelabel partners, F&B and wellness operators
- Negotiation and Legal assistance
- Design coordination
- Completion and on-going maintenance
2. Strategic Brand Development and partnerships
As a consulting company we focus on Strategic Brand Development and Partnerships, helping businesses strengthen their brand identity, grow market presence and form strategic alliances to enhance competitiveness. These consulting services guide companies in building long-term brand value, fostering partnerships, and achieving sustainable growth.
1. Brand Development and Positioning
• Defining brand identity: Consultants help businesses articulate their brand’s mission, vision, and values, ensuring consistency across all touchpoints.
• Market differentiation: Advising on how to stand out from competitors by identifying unique selling propositions (USPs) and refining messaging.
• Rebranding and evolution: Assisting in brand refreshes, repositioning, or transformations to stay relevant in changing markets.
• Target audience insights: Defining and segmenting customer groups to ensure the brand’s offerings and communications align with their needs and preferences.
2. Brand Architecture and Portfolio Strategy
• Brand architecture: Creating a structured brand hierarchy (corporate brand, product brands, sub-brands) to ensure clarity, coherence, and flexibility.
•Portfolio management: Helping companies manage their brand portfolio, deciding which brands to grow, reposition, or retire based on market potential and company objectives.
•Co-branding and extensions: Advising on strategies for extending the brand into new categories or markets without diluting its core identity.
3. Partnerships and Strategic Alliances
• Identifying potential partners: Consultants assist in finding complementary businesses, organizations, or influencers that align with the brand’s goals and values.
•Partnership strategy: Developing partnership models that benefit both parties, whether through shared marketing efforts, co-development of products, or cross-promotion.
• Negotiation and agreement structuring: Providing expertise in negotiating terms that maximize the value of the partnership while mitigating risks.
• Joint ventures and collaborations: Guiding companies through creating joint ventures, product collaborations, or strategic alliances that can expand market reach or innovation capabilities.
4. Global Brand Expansion and Localization
• Market entry strategies: Assisting brands in expanding into new geographic regions through partnerships with local distributors, retailers, or agencies.
• Localization efforts: Ensuring that the brand's message and products resonate in different markets by adapting to local cultures and consumer behaviours.
• Franchise and licensing partnerships: Advising on franchising or licensing models to grow the brand in new regions while maintaining brand integrity.
3. Retail consulting
We focus on providing strategic advice and solutions to businesses in the retail industry. To optimize their operations, improve customer experiences, increase profitability, and adapt to market trends. We typically work with both large retailers and smaller brands, tailoring their approach to the specific needs and goals of each client.
Our expertise spans a range of areas, including:
• Store Operations: Streamlining processes, improving staffing models, and optimizing inventory management
• Customer Experience: Enhancing customer journeys, developing loyalty programs, and improving service standards.
• Merchandising and Product Strategy: Offering insights into product assortment, pricing strategies, and inventory planning.
• Supply Chain Management: Helping retailers improve logistics, reduce costs, and ensure timely delivery of products.
• Digital Transformation: Guiding retailers through the integration of e-commerce, omni-channel strategies, and digital tools like AI and analytics.
• Growth and Expansion: Assisting retailers with market entry strategies, store rollouts, and mergers or acquisitions.
• Malls : Tenant Mix Planning and optimization, Brand Acquisition, Traffic and Consumer Experience, Omnichannel Integration, Sustainability and Space Utilization, Marketing and Branding, Financial and Operational Optimization
4. Brand consulting
The Brand Scouts focuses on helping companies in the fashion industry improve their business performance, brand positioning, and overall market competitiveness. We provide strategic advice on various aspects, including design, production, marketing, and customer engagement.
Key areas where consulting services are valuable for fashion brands include:
1. Brand Strategy and Positioning
• Market differentiation: Helping brands define or refine their unique value propositions, ensuring they stand out in a competitive market.
• Target audience identification: Understanding the target customer base, their preferences, and how to align products and messaging with these demographics.
• Brand storytelling: Creating a compelling brand narrative that resonates with consumers and fosters emotional connections.
2. Product Development and Design
• Trend forecasting: Advising on upcoming fashion trends, colour palettes, materials, and consumer preferences to guide product development.
• Collection planning: Offering insights on the ideal assortment, product categories, and design concepts that align with brand identity and market demand.
• Sustainable design: Assisting brands in integrating eco-friendly materials, ethical production processes, and circular fashion principles.
3. Digital Transformation and E-commerce
• Omnichannel strategies: Advising on the integration of physical retail with online platforms to create a seamless shopping experience.
•Direct-to-consumer (DTC) models: Helping brands optimize their e-commerce platforms, social commerce, and digital marketing strategies to increase sales and customer engagement.
•Data-driven insights: Leveraging analytics to improve product recommendations, pricing strategies, and customer experiences.
4. Retail Strategy and Expansion
•Retail performance optimization: Assisting in store layout design, visual merchandising, and staff training to improve the in-store shopping experience.
•Store rollouts and market entry: Providing insights on expanding into new geographic markets, opening new stores, or entering luxury or mass-market segments.
•Pop-up and experiential retail: Advising on short-term, pop-up retail concepts to test new markets or products without long-term commitments.
5. Sustainability and Ethical Practices
• Sustainable fashion strategies: Guiding brands toward reducing their environmental impact by using eco-friendly materials, improving production processes, and adopting a circular economy model (reuse, repair, recycle).
•Transparency and ethics: Helping fashion brands communicate their ethical practices, such as fair labour and cruelty-free production, to attract conscious consumers.
6. Financial Performance and Growth
• Cost management and pricing strategy: Providing insights into cost-cutting measures, efficient resource allocation, and profitable pricing models.
• Investment and scaling: Offering advice on securing investments, scaling operations, or mergers and acquisitions to grow the brand.
